I spend most of my time working with both graduate and undergraduate sport management students as an associate professor at Liberty University. My primary areas of focus are the business, finance, economics and marketing in sport management. I’m also trying to keep our students on top of the rapidly developing analytic aspects of sport management, whether it is in sport performance, assessment, marketing or wherever else data is transforming how business is done by introducing an analytics class that may even grow into a cognate. If you have ideas on that, please share them with me.
I have studied and wrote about a number of things, but primarily global sport, especially the economic aspects of the major mega-events.